days
0
-21
-9
hours
-1
-5
minutes
-5
-9
seconds
0
-1
X

WSWA 77th Annual
Convention & Exposition Cancelled

For over 75 years, the Wine & Spirits Wholesalers of America Convention and Exposition has been where the global wine and spirits industry goes to discover new products, insights and inspiration. While we are disappointed the 77th WSWA Convention & Exposition was cancelled, we want you to know that our commitment to you, our community of members, suppliers and wholesalers remains unwavering.

Despite the challenges we are all facing at this time, we are working to provide you with the vital tools and information you need to weather this storm. We have launched the WSWA Virtual Marketplace that showcases all suppliers who would have hosted suites and booths at this year’s show. View the Marketplace HERE and see what our many supplier partners have to offer.

We also invite you to visit our website, www.wswa.org, for the latest industry information and future meeting opportunities, both in-person and virtual. Follow us on YouTube, Instagram, Facebook, Twitter and LinkedIn for our most current updates.

As always, we are open to receiving any questions or feedback you may have. Please feel free to contact us at registrations@wswa.org.

Thank you for your strength and your support, and we look forward to seeing you in Orlando, April 6-9, 2021.

#StayHomeStayStrong
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America

Opening General Session

Tuesday, April 21

8:30 am – 10:00 am

(Open to all Registered Attendees)

  • WSWA Chairman’s Welcome Remarks
    • Danny Wirtz
      Vice Chairman
      Breakthru Beverage Group
  • Keynote Speaker
    • TBA
  • Lifetime Leadership Award Presentation

General Session

Thursday, April 23

8:30 am – 10:00 am

(Open to all Registered Attendees)

  • WSWA President’s Remarks
    • Michelle L. Korsmo
      President and CEO
      WSWA
  • Keynote Address
  • Sidney Frank Innovation Award Presentation

 
 
 
 

Master Mixology Class

Thursday, April 23

2:00 pm - 4:00 pm

(Open to all Registered Attendees)

This dynamic experiential session will feature the WSWA member’s master mixologists as they teach, demonstrate and explain the fine details of cocktail making - from the basics to the latest trends in mixology. This session will be segmented into sections by level of audience ranging from advance beginner to highly experienced. Recommended attendees include wholesalers, brands owners, brand managers, brand ambassadors, mixologists, bartenders and retailers.

Wholesaler
Leadership Series

Monday, April 20

2:30 pm – 4:30 pm

(Open to Wholesaler & Invitees Only)

The popular WSWA Leadership Series is back to help you take on the toughest challenges facing our industry while arming you with the information you need to engage in next-level strategic discussions.

Wholesalers feel the pressure to take charge of their future, and we are here to help lead the way.

Supplier & Retailer
Leadership Series

Thursday, April 23

10:30 am – 2:00 pm

(Open to all Registered Attendees)

Back by popular demand, the WSWA Supplier & Leadership Series will provide answers to some of the most pressing distribution-related questions including: brand building, how to stand-out in a sea of similar skus, alternative 3-tier compliant routes to market, finding venture capital, and navigating compliance and state laws.

Hear from WSWA members and from industry leaders hand- selected to provide you with information that could dramatically impact how you do business.

Brand Battle

Wednesday, April 22

4:00 pm – 5:30 pm

(Open to all Registered Attendees)

One of the most dynamic and exciting events at the WSWA Convention & Exposition! Brand Battle is WSWA’s version of Shark Tank, providing a unique opportunity for brands, selected through an advance application process, to pitch live on-stage in front of a panel of industry influencers and wholesaler decision makers.

While distribution deals cannot be promised, many past Brand Battle competitors have seen incredible success as a result of their participation.

The Brand Battle audience has the opportunity to VOTE for their favorite competitor and see first-hand what it takes to stand out from the crowd.

To submit an application for Brand Battle, Click Here!

Attendee Registration

To register as an Attendee click on
the “Register Today” button below.
Need more Information?
Visit the attendee section of the website

REGISTER TODAY

Not sure if you should register as an Attendee?
CLICK HERE FOR DEFINITION

Exhibitor Registration

To register as an Exhibitor click on
the “Register Today” button below.
Need more Information?
Visit the exhibitor section of the website

REGISTER TODAY

Not sure if you should register as an Exhibitor?
CLICK HERE FOR DEFINITION

Schedule of Events

Click the VIEW SCHEDULE button below
for the full WSWA 77th Annual
Convention & Exposition schedule.

VIEW SCHEDULE

Sponsor

Increase your brand exposure and
return on your convention investment
by participating as a sponsor.

BE A SPONSOR

Competition & Tastings

Enter your brands(s) in our popular
Wine & Spirits Tasting Competitions.
Wholesalers are encouraged to enter
their mixologist into our dynamic
Wholesaler Iron Mixologist Competition.
LEARN MORE