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Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
VIDEO OF THE WEEK

Come Mix it Up!

The WSWA Annual Convention & Exposition is the largest gathering of America’s wine and spirits
distributors, as well as suppliers from around the world who seek to enter or grow their brands in the
U.S. marketplace. This event offers distributors the unique opportunity to seek out new and exciting
beverage products for U.S consumers, meet with existing portfolio partners and look for services
to enhance internal operations.

74th Annual Convention & Exposition

Highlights

Sponsored by: Distilled Spirits Council

Our General Sessions are MUST
ATTEND highlights of the Convention.
Grab a cup of complimentary coffee
and a comfortable seat; meet new
people and see old friends. Check
back in mid-November for keynote
speaker information.

Chris Wallace

Wednesday, April 19, 2017

Opening General Session

8:30 am – 10:00 am

  • WSWA Chairman’s Welcome Remarks
  • Keynote Speaker: Chris Wallace
    Host of Fox News Sunday
  • Presentation of the Sidney Frank Award
Mick Ebeling

Friday, April 21, 2017

General Business Session

9:00 am – 11:00 am

  • WSWA President’s Remarks
  • Presentation of the Lifetime Leadership Award
  • Keynote Speaker: Mick Ebeling
    Founder, Not Impossible Foundation
  • Presentation of the Hot, New, Now Media Award

Wednesday, April 19, 2017

6:00 pm – 8:00 pm

This two hour reception is one of the primary social events of the convention. A great opportunity to see old friends and meet new ones as this reception is historically attended by nearly 100% of all registered convention participants.

USBAF

Friday, April 21, 2017

11:30 am – 3:30 pm

The U.S. Beverage Alcohol Forum (USBAF) offers attendees timely information on important industry topics. Two educational sessions along with WSWA’s unique Brand Battle competition will round out this year’s USBAF schedule.

Brand Battle, which takes place during the USBAF,
is a selective competition in which new brands with a
compelling story and strong business and marketing
plan have the opportunity to pitch their brand to a
WSWA panel of industry insiders in front of a live
audience. Six brands will be pre-selected to compete.
For more information and entry instructions,
CLICK HERE.

The fee to attend the USBAF is included in the WSWA 74th Annual Convention & Exposition registration fee or can be purchased as a one day registration.
Look for programming updates, coming soon!

Brand Battle

Friday, April 21, 2017

11:30 am – 3:30 pm

(During USBAF)

Brand Battle, which takes place during the USBAF, is
a selective competition in which new brands with a
compelling story and strong business and marketing
plan have the opportunity to pitch their brand to a
WSWA panel of industry insiders in front of a live
audience. Six brands will be pre-selected to compete.
For more information and entry instructions,
CLICK HERE.

The fee to attend the USBAF is included in the WSWA 74th Annual Convention & Exposition registration fee or can be purchased as a one day registration.

Look for programming updates, coming soon!

Attendees

Ready to register now?

Click on the ATTENDEE REGISTRATION button below.

General information for Attendees is accessible via the main navigation bar above.

ATTENDEE REGISTRATION

Not sure if you should register as an Attendee?
CLICK HERE FOR DEFINITION

Exhibitors

Ready to register now?

Click on the EXHIBITOR REGISTRATION button below.

General information for Exhibitors is accessible via the main navigation bar above.

EXHIBITOR REGISTRATION

Not sure if you should register as an Exhibitor?
CLICK HERE FOR DEFINITION

Schedule of Events

Click VIEW SCHEDULE button below for the full WSWA 74th Annual Convention & Exposition schedule.

VIEW SCHEDULE

Sponsors

Increase your brand exposure and return on your convention investment by participating as a sponsor.

BECOME A SPONSOR

Tastings & Competitions

Enter your brands(s) in our popular Wine & Spirits Tasting Competitions or feature your brand(s) in our Call for Cocktails Mixology Competition. Participation in our competitions are a cost effective way to increase your visibility at the Convention and ultimately with distributors. Wholesalers can participate in our dynamic Wholesaler Iron Mixologist Competition. Mixologists and brand ambassadors are offered complimentary registration.

All competitions are sponsored by The Tasting Panel Magazine, The Clever Root  and The SOMM Journal.